The Manifestation Method
Membership & Rebrand
A Spiritual Brand Brought to Life as
a Multi-Sensory Digital Experience
Role
UX Designer
Creative Director
Product Strategist
Brand Architect
Curriculum Designer
Email Marketer
Video Producer
Audio Designer
Timeline
Industry
Health & Wellness
Spirituality
August 2024-Present
Overview
I led the full end-to-end creation of the Manifestation Method App and Portal Membership—a soul-rooted platform delivering transformational courses, monthly workshops, and a library of Hypno-Activations designed to rewire the subconscious mind, helping users to live the life they desire & deserve.
​
In addition to designing the app and structuring the product experience, I unified all brand assets—including the website, podcast, email marketing, and social content—into a single cohesive identity: The Manifestation Method by Ayelet Polonsky.
​
I also scripted and filmed all course content, composed original sound healing tracks, and built the launch funnels and email ecosystem from scratch.
The Challenge
How do you turn a soulful practice into a clear, scalable digital experience—without losing its magic?
​
Before:
-
The brand was fragmented across three disjointed identities
-
The app didn’t exist yet
-
Emails were chaotic—disconnected in tone, visually unpolished, and underperforming
My job was to design a seamless, beautiful, and deeply impactful user journey—from discovery to transformation.
My Process
Brand Architecture & Strategy
-
Unified all digital assets under a single ecosystem
-
Designed visual and verbal identity systems for product, podcast, social, and email
-
Positioned the founder as the soul behind the brand, while creating scalable assets that could stand alone
UX & Product Design
-
Designed the Manifestation Method app from the ground up in Figma—crafting wireframes, component systems, user journeys, and responsive flows for audio libraries, courses, community access, and seasonal rituals.
-
Redesigned the entire website to reflect the new brand identity and match the tone, voice, and visuals of the app and Instagram. The site went from a static, outdated landing page to a modern, alluring experience that feels alive and intentional.
​
-
Introduced dynamic new elements, like a ticker tape banner announcing upcoming events and membership perks, to build urgency and create a premium feel.
-
Ensured a seamless user experience across all platforms (web, app, Instagram), aligning visuals, language, and interactions to reinforce trust and brand cohesion.
-
Prioritized mobile responsiveness, clear CTAs, and emotional resonance—so users could feel the magic of the brand instantly, whether they discovered it through a podcast, an Instagram reel, or a Rosh Chodesh workshop invite.
Product Page Wireframes
Finished Product Page
Email Marketing Overhaul
-
Audited all previous emails and cleaned the list structure
-
Designed new branded templates in Kajabi reflecting MM’s mystical and refined aesthetic
-
Wrote and structured:
-
A 5-email early bird sales funnel for launch
-
Weekly newsletter sequences with seasonal themes (aligned with lunar cycles, Kabbalistic wisdom, and Jewish holidays)
-
Automations for onboarding, community check-ins, and feature education
-
-
Emails went from chaotic and unbranded to an elegant extension of the Manifestation Method voice—grounded in mysticism, clarity, and emotional resonance
Curriculum & Content Creation
-
Wrote and structured the entire app curriculum, including three signature courses and monthly workshop templates
-
Designed attunement challenges, ritual practices, and seasonal programming
​
Video & Audio Production
-
Directed, shot, and edited all course videos
-
Created original Hypno-Activation tracks using sound healing and binaural beats to help users access theta states and integrate belief rewiring
Funnel & Launch Strategy
-
Built and tested opt-in flows across Instagram, email, and app entry points
-
Designed launch campaign with urgency-driven early bird pricing
-
Created weekly content aligned with user emotional and spiritual cycles to drive engagement
Ta-Da!
The Finished Product
Results
-
Unified a scattered brand into one high-trust, high-conversion ecosystem
-
Launched the app with paying members within 48 hours
-
50K+ Instagram followers with strong content engagement
-
Email sequences now drive the majority of conversions, with 1-in-4 sign-ups during launch week
-
Audio + video content receives repeat engagement and user praise
-
Foundation set for certification program, retreats, and global brand expansion
Reflection
This project was a full-circle expression of my creative range. I turned a founder’s vision into a living, breathing experience—something people could see, hear, feel, and trust. It taught me how to create not just beautiful products, but meaningful ones—rooted in resonance, ritual, and results.
