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Resume

UX Designer with a background in art, design, and marketing for 8 years. Utilizing data to drive design decisions, I translate user and business goals into meaningful end-to-end experiences. A detailed and  creative curator of design, I enjoy bridging the gaps between technology and people with elegance and accessibility. 

Skills
 

Web Design, Design Thinking, Figma, Adobe Photoshop & XD, InVision, Wireframe & Prototyping Mockups Storytelling, Presentation & Leadership, Usability Testing, Design Systems, Affinity Diagramming, Adobe Animate, HTML5, CSS, JQuery, Data Analysis, Marketing, Branding, Information Architecture, Competitive Analysis, User Flows, Journey Maps, Communication & Storytelling, WCAG certified

Experience

The Manifestation Method 

2024- Present | Creative Director & Lead Product Strategist

  • Spearheaded the end-to-end design, development, and launch of a spiritually rooted mobile app and membership platform, integrating UX strategy, content architecture, and brand development.

  • Unified a fragmented online presence across Instagram, podcast, and web under a cohesive brand identity: The Manifestation Method by Ayelet Polonsky.

  • Fully redesigned the website for alignment with the app and social channels—introducing modern design features like animated ticker banners, intuitive CTAs, and responsive flows.

  • Designed three transformational course experiences, from curriculum strategy to Hypno-Activation scripting, filming, editing, and binaural sound design.

  • Built a branded email marketing system from scratch—writing launch funnels, onboarding flows, and weekly newsletters inspired by lunar cycles and Kabbalistic themes.

  • Led social and campaign strategy, launching a product with paid members within 48 hours and growing Instagram to 50K+ followers.

  • Served as creative visionary and implementer—aligning aesthetics, copy, sound, and flow into one deeply immersive digital experience.

  • Product Strategy & UX

  • End-to-end app design (Figma: flows, wireframes, UI systems)

  • User journey mapping & onboarding flows

  • Mobile-first design & responsive layout

  • Branding & Storytelling

  • Brand architecture & messaging hierarchy

  • Website redesign & visual identity systems

  • Copywriting for web, app, email, and social

  • Tone of voice development

  • Content & Curriculum Creation

  • Course design & learning experience mapping

  • Filming, scripting, and editing educational videos

  • Sound design for Hypno-Activations (binaural beats)

  • Marketing & Growth

  • Email funnel creation & campaign strategy

  • Launch planning & conversion optimization

  • Social content planning aligned with product goals

  • Tools Figma · Notion · Kajabi · Adobe Premier · Audacity · Canva 

Congregation Beth El

2023- 2024 | UX Designer | Marketing

  • As the UX Designer and Marketing Manager for Congregation Beth El, I enhanced digital communication and user engagement.

  • Over the past eight months, I revamped our bi-weekly email newsletters, boosting engagement by 20%.

  • Redesigned and developed the website through a thorough UX Design process, from research and wireframes to user testing and launch.

  • Create weekly graphic flyers for events and educational programs.

  • Designed an end-to-end Membership Registration and Renewal campaign, and published a 200-page tribute book in just five days. These efforts significantly improved our online presence and community interaction.

Stagwell | Marketing Cloud

March  2023 - September 2023 | UX Designer | 

  • Researched, created and delivered presentations on utilizing color theory to enhance data visualization and the company's UI. 

  • Developed strategies for how to diversify color palettes within brand design constraints, and how to be mindful of accessibility while still creating ambitious design.

  • Developed new color palettes for Stagwell's design systems, to both expand their personal and clients brand.

Anthropologie URBN 

January 2020 - September 2022| Digital Marketing

  • Developed creative digital campaigns, increasing sales revenue by 24%. Established social media team including hiring web developers and designers growing brand awareness and visibility.

  • Created churn prevention strategies with sales team and in-store stylists. 

  • Designed concepts for digital campaigns, social media and promotional graphic design

Education

References

Available upon request

2023

Academy of Art University   MA

User Experience and Interaction Design

2022

Google UX Professional Certificate

User Experience Design

2014-2016

Tel Aviv University   BFA

Art and Design

2011-2013

Palomar College  AA

Anthropology

2011-2013

Phi Theta Kappa

Academic Honors Society

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